Chasing Sunrise Events
Pretty pictures are good, but in a "look at me world" do you know what's even more impactful? Experiencing it for yourself.
CS can help you, help people, do just that.
Our formula is simple: create experiences that people want in life and then remove the barriers to get people to them - all they have to do is say yes.
The energy this creates and the content that comes from it motivates people to share socially and has lead to rapid growth.
1. THE CHASES
Chasing Sunrise started with a simple premise – waking up and getting more out of life.
And it turns out we weren't alone. What began with 3 of us hiking to the top of the mountain for sunrise just over a year ago has turned into a movement, rapidly growing to hundreds showing up each time, in cities across the country, culminating with 800 people (on only 48 hours notice) singing O'Canada on July 1st, 2016.
We've run these events as value-adds to our community, as well as for brands, which have included rallying 100+ people in a foreign country, as the capstone event to Ultimate Ears 10,000 mile role.
From, there we set out to prove that it wasn't the mountains or the scenery drawing people in, but the desire to experience unforgettable events.
We distilled the principles that made our chases unique, viral, and impactful and designed one-of-a-kind experiences around them.
2. CHASECAMP ["INTO THE UNKNOWN"] - May 2016
Chasecamp was created for MEC and BC Parks with the goal of getting people back out into nature.
We'll admit, we weren't quite sure how the concept of taking 50 strangers, putting them on a bus, and sending them into an undisclosed location for a weekend would go – but after nearly 2,000 applications in just 8 days, we got our answer.
The event turned out to be something that was not only unforgettable and powerfully emotional for the 50 people we brought together, but also something that was widely talked about on social for months after the event, leading to media coverage and spin-off events.
For MEC and BC Parks, Chasecamp worked because it created space for that engagement to happen - a concentrated event with alignment between partners, participants and the Chasing Sunrise brand. No BS, no sales pitches - just a real and genuine experience where people made true friends, engaged with our partners in real ways, and re-engaged with themselves.
And while you can do a lot with 36 hours, we know the real impact comes weeks, months and years after #Chasecamp. More than just 36 hours into the unknown, the adventure glued together 50 strangers who still hang out and get into nature to this day. It also created loyal customers of both MEC and BC Parks.
Chasecamp 2016 was so successful we are not only repeating it bigger and better in Vancouver (May 2017), but expanding it to Calgary (July 2017) and Toronto (September 2017).
Check the stats and details of what went down on our Chasecamp 2016 recap page (pw: makeitcount).
3. HUT TRIP ["OPERATION-X"] - July 2016
Following the success of Chasecamp, we followed up with Hut Trip.
While Chasecamp showed that by focusing on substance over hype, seemingly simple events can become incredibly powerful, we worked with Jansport and Granville Island Brewing to prove a different point – that you don't have to go far for world class adventure.
For Hut Trip, we received 3,000+ applications in just 5 days, and distilled it down to 20 strangers, flying them into the remote and unfamiliar setting of Lake Lovely Water, no further than 20 minutes outside of Vancouver.
A full run down of Hut Trip 2016 can be found here (password: makeitcount).
4.Rugged Maniac - August 2016
Not all of our events are weekend-long trips.
Rugged Maniac came to us a week before their August 2016 event, looking to leverage the Chasing Sunrise community to boost attendance numbers.
The result? In one week we rallied 100+ attendees to the event, filled an entire school bus to get them there, and created a splash that had their event organizers buzzing.
Check it out.