From coast-to-coast we are getting Canadians to get up and get after it, getting outside and into nature.

With events in 12 cities across the country and a decentralized call for all of us across the country to get out, we are using our reach to unify people across the country. We are coming together to celebrate our freedom, share in what we’ve been given, and spread the message of community, unity, and common values across all of Canada.

The Scope of Vancouver's Event

For Vancouver, Mount Seymour has been our go-to location for several reasons:

  • it is a hike that is low-risk and accessible;
  • the location up top is large, open and low impact;
  • it has the perfect horizon for sunrise;
  • it has an open, gradually narrowing trail with 60%+ of the trail on a ski run;
  • it has an adequate staging area where we can control the flow of people and convey our messaging;
  • it has a view of the city that shows people how accessible nature can be and reminds us how lucky we are.

Based on last year, we expect 800+ people are willing to come out with us on Canada Day. We would like to work with you on bringing this number down towards to a number you are more comfortable with for Mount Seymour. 

We are already in talks with Grouse and other locations to help disperse this flow. 

We have had large numbers before at other events, and have worked to create a social fabric and onus on the community to protect the space, educating them on what to do/not do, and bring the principles of Leave No Trace into every that happens.

They respond incredibly well. This year, we want to replicate that.

How We Limit Impact and Increase Educate People

  • Flow Management & Controlled Ticketing System
    • We have a waiver and registration system in place, ensuring everyone who touches the trail has signed up and been briefed. We use this opportunity to educate guests.
    • Check-in up Mount Seymour happens utilizing existing concrete barriers, which helps ensure we can control that every person walking through is registered, has signed waivers & agree to our Code of Conduct. We can also use this space to let people go up in waves, spreading apart the number of people on the trail at any given time. Finally, we can use this area to limit the number of people at the event.
  •  Adequate Volunteers:
    • We currently have over 40 volunteers (15 with first aid) to handle the logistics, trail processes, and safety.
  • Education / Messaging
    • Through this event, we speak to have all of the participants' captive attention and we work to set and raise the bar for them. We take the onus from being on a few individuals to one a that is weaved through the entire community.
    • From the copy on the sign-up page to every email, a video that goes out the night before, and morning-of prep speeches, 
    • If they want to enjoy this event, it is every single person's responsibility to:
      • Follow simple rules, to take care of the space, leave no trace, stay on trail, and clean up after each other;
      • Look out for and take care of themselves and everyone else;
      • Speak up. We expect and give everyone full license to speak up if they see something happening that is not OK (ie. someone going off trail, dropping garbage, etc). Social accountability is the #1 behavioural management tool. 
  • Stakeholder Engagement
    • We get permission from Mount Seymour and guidance from NSSR.
  • Trail Management
    • Trail Mapping – Guiding people on trail, marking the designated trail well, ensuring that the trails used are the lowest impact trail (ie. the ski-run).
    • Multiple Routes To The Top – Given the amount of snow up top (current estimates are 4 to 6 feet past Mystery Chair (where we step off the ski-run and onto a trail), we would use multiple routes that are well marked and well covered, spreading people out safely and minimizing impact in any one area. To minimize safety issues with the increased snow, we have worked with members of Search and Rescue and have put together a safety and hazard plan, and have adequate volunteers staged along the way for guidance and help.
    • Multiple Sunrise Locations – To spread out people, we would have multiple areas for people to catch sunrise (ie. 1st Peak, Brockton Chair, Mid-Way Rest Stop etc.), which would limit the number of people in any given area.
    • Designated Areas – We would have designated areas up top for people to congregate that are both safe and minimal impact. For example, the peak face, which is a rock outcrop.

Our Request

Let's work together – both on this and in the future.

Our goal with this, and all the work we do, is to get our generation back outside and to get people into nature. 

We believe that the best thing for nature is to turn this generation back on and reconnect them with why it matters. In a world that is becoming both urbanized and technologically based, reconnecting people emotionally with the very thing we leave gives them a reason to fight for it's dwindling resources.

We get both this generation and the importance of your work, the park, and the sensitivities of nature and know there is a balance between the two.

While the rise of Instagram and social sharing has done an amazing job to motivate people to get back outdoors, we also know we need to educate those stepping out how to do so properly – and we want to work with you to do so properly.

We look forward to chatting more.