A Winter Wonderland – adventure, community, connection, & awe.
We want to create a winter wonderland experience where everyone leaves their individual places and are transported high above Vancouver for an day event that includes adventure, great food, live acoustic music, lights, real conversation, and genuine connection.
We want to bring this city together and show people how good it is to be here.
Through the combined reach of each of us, we want to break down the barriers of Vancouver’s segregated communities. By bringing people together from all walks of life we hope to foster a conversation about what it means to work, live and play in this city. We want to start a community wide conversation about how we can improve our collective futures and what it means to be a Vancouverite.
We want to bring this city together in the spirit of adventure and genuine connection to solve real world issues.
We take the excitement from our previous events and add high quality content to create an amazing experience, building interest for this event, which is open to anyone in Vancouver, with one caveat – you must nominate someone who makes this city a better place.
From here, we will manage a highly-personalized email communication campaign (from pre-event to post-event) and drive our own social channels to maximize interest.
We'll bring partners along through all of the touch points, using tags and strategic mentions to make the event attractive and to give you positive exposure to a great demographic: educated, gregarious, primarily 25 - 44.
In addition to assistance and consulting with all operations, planning and execution of the event, we will also facilitate the events of the day and manage all participant activity.
We will select and bring together a mixed set of great people – community, partners and influencers.
We'll have professionals content creators capture the essence of these moments to make it incredibly shareable content for all parties – high-quality, beautiful, personal, unique & noteworthy assets that we open back up to the community at large.
A huge amount of loyalty, gratitude, trust and esteem is created from events like this, which then makes the attendees and broader community highly willing to share, re-share, like, comment, write about and engage with. We make sure that the content created throughout the event is leveraged for weeks after, using the attendees and broad community to spread it.
What We Need From You
- A willingness to play and create something unforgettable together.
- Help understanding possibilities and provision of on-site resources and logistics.
What We'll Bring to the Table
1. The Ability To Mobilize People
We create impactful events and campaigns that, while created for the purpose of marketing, feel nothing like it to the customer.
It's our biggest strength and we've done it time and time again:
- Pulled 800 people out of bed at 2AM and up a mountain for sunrise on Canada Day 2016.
- Repeatedly drawn 300, 400, and 500 people out to our large events.
- Continually pull high quality, targeted groups to our weekly content and photo adventures.
- Drew 100+ people to the top of a mountain in a foreign city and country, to create the capstone event for Ultimate Ears' 10,000 mile tour.
2. Genuine Influence
We stand for values that resonate deeply with this generation.
They trust us and our choices with regards to our own gear and the partners we bring in. They always ask us what we are using/wearing/training with because they know we use things that work and will always have their best interest in mind. They respond to that with purchases:
At one event, with a trackable promo code, we had 55% of all attendees (60 total) purchase a $200+ bluetooth speaker based on how we seamlessly showcased it throughout the event.
3. Content Creation
Working together to create a storyboarded concept, we will bring in professional content creators to capture the event ensuring that our intended impact goes far beyond the event.
The Chasing Sunrise demographic is millennial at the core, and has proven to have a strong female attraction, paired with high engagement rate among men: