The Gist

This city is extraordinary – our people, our businesses, and our backyard. But for a city with so much raw potential, we've heard again and again that many feel disconnected.

With our mutual event Social Fabric, we proved that the city is craving connection and unity. Now we want to open it up, making it inclusive, and inviting hundreds from the community who make it good to be here.

Picture a full day experience, a handful of great partners and hundreds of people from this city who make it a better place to be – all unified around a unique experience that brings us closer together and creates content so good people can't help but share.

We want people to not only know about the cool things that Grouse has to offer, but to go there, experience them, create memories and begin a chain of events that drive traffic there for seasons to come.

Why A Partnership

Granville Island Brewing – As a national brewery, GIB unites communities across Canada to live the it’s good to be here lifestyle. That doesn’t mean just appreciating the surroundings, but being an active participant in improving them. Collaboration and creating an inclusive experience is in our DNA, and we believe our community of beer lovers are ready to play active roles and join us in this journey.

Chasing Sunrise – As a community that is dedicated to chasing our potential, Chasing Sunrise is in the business of mobilizing mass numbers of people, creating unique and unforgettable experiences, and capturing quality content people can't help but share.

Grouse Mountain – In one of the world's most beautiful cities, Grouse Mountain is an icon. The breadth and quality of outdoor experiences you bring to Vancouver, while also making yourselves a place for community to come together for shared experiences is second to none.

Together, we can bring together the people of Vancouver, its many lifestyles, and its iconic brands and places to create an experience that leaves people not only feeling, but knowing they are a part of something bigger.

The Vision

A Winter Wonderland – adventure, community, connection, & awe.

We want to create a winter wonderland experience where everyone leaves their individual places and are transported high above Vancouver for an day event that includes adventure, great food, live acoustic music, lights, real conversation, and genuine connection.

We want to bring this city together and show people how good it is to be here.

Through the combined reach of each of us, we want to break down the barriers of Vancouver’s segregated communities. By bringing people together from all walks of life we hope to foster a conversation about what it means to work, live and play in this city. We want to start a community wide conversation about how we can improve our collective futures and what it means to be a Vancouverite.

We want to bring this city together in the spirit of adventure and genuine connection to solve real world issues.  

Pre-Event Campaign:

We take the excitement from our previous events and add high quality content to create an amazing experience, building interest for this event, which is open to anyone in Vancouver, with one caveat – you must nominate someone who makes this city a better place.

From here, we will manage a highly-personalized email communication campaign (from pre-event to post-event) and drive our own social channels to maximize interest.

We'll bring partners along through all of the touch points, using tags and strategic mentions to make the event attractive and to give you positive exposure to a great demographic: educated, gregarious, primarily 25 - 44.
 

Event Execution:

In addition to assistance and consulting with all operations, planning and execution of the event, we will also facilitate the events of the day and manage all participant activity.

We will select and bring together a mixed set of great people – community, partners and influencers.

We'll have professionals content creators capture the essence of these moments to make it incredibly shareable content for all parties – high-quality, beautiful, personal, unique & noteworthy assets that we open back up to the community at large.
 

Post-Event Campaign:

A huge amount of loyalty, gratitude, trust and esteem is created from events like this, which then makes the attendees and broader community highly willing to share, re-share, like, comment, write about and engage with. We make sure that the content created throughout the event is leveraged for weeks after, using the attendees and broad community to spread it.
 

What We Need From You

  1. A willingness to play and create something unforgettable together.
  2. Help understanding possibilities and provision of on-site resources and logistics.
     

What We'll Bring to the Table

1. The Ability To Mobilize People

We create impactful events and campaigns that, while created for the purpose of marketing, feel nothing like it to the customer.

It's our biggest strength and we've done it time and time again:

  • Pulled 800 people out of bed at 2AM and up a mountain for sunrise on Canada Day 2016.
  • Repeatedly drawn 300, 400, and 500 people out to our large events.
  • Continually pull high quality, targeted groups to our weekly content and photo adventures.
  • Drew 100+ people to the top of a mountain in a foreign city and country, to create the capstone event for Ultimate Ears' 10,000 mile tour.

2. Genuine Influence

We stand for values that resonate deeply with this generation.

They trust us and our choices with regards to our own gear and the partners we bring in. They always ask us what we are using/wearing/training with because they know we use  things that work and will always have their best interest in mind. They respond to that with purchases:

At one event, with a trackable promo code, we had 55% of all attendees (60 total) purchase a $200+ bluetooth speaker based on how we seamlessly showcased it throughout the event.

3. Content Creation

Working together to create a storyboarded concept, we will bring in professional content creators to capture the event ensuring that our intended impact goes far beyond the event.

4. Demographic

The Chasing Sunrise demographic is millennial at the core, and has proven to have a strong female attraction, paired with high engagement rate among men:

5. Reach

CHASING SUNRISE SOCIAL REACH
Social Channels Followers Avg. Likes Engagement %
Instagram 40k 2k 6.25
Twitter 2.1k 20 4.5
Snapchat N/A 650 views N/A
Facebook 5.8k 32 10.4
Mailing List Subscribers Open Rate Click Rates Long Survey Resp. %
10k 52% 10% 30%
GRANVILLE ISLAND SOCIAL REACH
Social Channels Followers Avg. Likes Engagement %
Instagram 5.3k 148 6.25
Twitter 15k 10 1.4
Facebook 27k 30 -

Chasing Sunrise Events 

Pretty pictures are good, but in a "look at me world" we've figured out what's even more impactful – experiencing it for yourself. 

Chasing Sunrise can help you, help people, do that.

Our formula is simple: create experiences that people want and remove the barriers to get people to them.

The energy this creates and the content that comes from it motivates people to share socially and has lead to our rapid growth.

Check out some of the events we've done.

1. SOCIAL FABRIC

With the help of Grouse Mountain, The Vancouver Canucks, Evo Carshare and other great partners, we were able to bring together 30 of Vancouver’s change-makers from a diverse number of backgrounds. We did so with one simple intention: to have a real conversation about making our city more of a community.

The conversation was moving and vulnerable, invigorating and tough, but also incredibly energizing. It left us with not only a much better understanding of what we need to do to create a stronger community, but a tight, committed group of people willing to make these changes together.
 

2. THE CHASES

Chasing Sunrise started with a simple premise – wake up early and get more out of life.

It turns out we weren't alone.

What began with 3 of us hiking to the top of the mountain for sunrise just over a year ago has turned into a movement, rapidly growing to hundreds showing up each time, in cities across the country, culminating with 800 people (on only 48 hours notice) singing O'Canada on July 1st, 2016.

We've run these events as value-adds to our community, as well as for brands, which have included rallying 100+ people in a foreign country, as the capstone event to Ultimate Ears 10,000 mile role.

From there we set out to prove that it wasn't the mountains or the scenery drawing people in, but the desire to experience unforgettable events. We distilled the principles that made our chases unique, viral, and impactful and designed one-of-a-kind experiences around them.
 

3. CHASECAMP ["INTO THE UNKNOWN"] - May 2016

Chasecamp was created for MEC and BC Parks with the goal of getting people back out into nature.

We'll admit, we weren't quite sure how the concept of taking 50 strangers, putting them on a bus, and sending them into an undisclosed location for a weekend would go – but after nearly 2,000 applications in just 8 days, we got our answer.

The event turned out to be something that was not only unforgettable and powerfully emotional for the 50 people we brought together, but also something that was widely talked about on social for months after the event, leading to media coverage and spin-off events.

For MEC and BC Parks, Chasecamp worked because it created space for that engagement to happen - a concentrated event with alignment between partners, participants and the Chasing Sunrise brand. No BS, no sales pitches - just a real and genuine experience where people made true friends, engaged with our partners in real ways, and re-engaged with themselves.

And while you can do a lot with 36 hours, we know the real impact comes weeks, months and years after #Chasecamp. More than just 36 hours into the unknown, the adventure glued together 50 strangers who still hang out and get into nature to this day. It also created loyal customers of both MEC and BC Parks.

Chasecamp 2016 was so successful we are not only repeating it bigger and better in Vancouver (May 2017), but expanding it to Calgary (July 2017) and Toronto (September 2017).

Check the stats and details of what went down on our Chasecamp 2016 recap page (pw: makeitcount).
 

4. HUT TRIP ["OPERATION-X"] - July 2016

Following the success of Chasecamp, we followed up with Hut Trip.

While Chasecamp showed that by focusing on substance over hype, seemingly simple events can become incredibly powerful, we worked with Jansport and Granville Island Brewing to prove a different point – that you don't have to go far for world class adventure.

For Hut Trip, we received 3,000+ applications in just 5 days, and distilled it down to 20 strangers, flying them into the remote and unfamiliar setting of Lake Lovely Water, no further than 20 minutes outside of Vancouver.

A full run down of Hut Trip 2016 can be found here (password: makeitcount).
 

Let's create things that matter.